Abby Smith is an award-winning Master Hair Colourist, International Educator and Creative Consultant with 30 years of experience spanning salon, education, global campaigns, product development and creative direction.

 

Known for her instinctive understanding of colour, trends and emerging movements, Abby has built an international career that combines technical expertise with a distinctive creative approach to hair colour. Her work moves beyond technique alone, considering colour through the lens of fashion, beauty, culture and the individual, resulting in an approach that is both highly personal and continually evolving.

 

Throughout her career, Abby has worked with some of the world’s leading professional hair brands, contributing to creative projects, education, research and development, product innovation and global campaign work for Wella Professionals, System Professional, Schwarzkopf Professional, Authentic Beauty Concept and Keune Haircosmetics.

 

Her colour work has featured across 10 global advertising campaigns, as well as international social media campaigns and educational content, collaborating with internationally recognised photographers, creative teams, global ambassadors and hair artists to bring creative concepts and emerging colour directions to life across imagery and education seen around the world.

 

Abby’s career has been recognised with numerous industry accolades and distinctions. She has been named both a Global Top Artist and Global Mentor, toured internationally as an educator alongside British and Dutch Hairdressers of the Year, received multiple Top 5 colourist nominations across the UK and the Netherlands, and was named Worldwide Colourist of the Year at Toni & Guy. In 2021, she was also recognised as one of the Top 100 Most Influential Hairdressers globally.

 

In 2017, Abby reached a significant career milestone when she became the first hair colourist invited to join the

Wella Professionals Global Education Design Team in Geneva as a Global Colour Specialist. Working internationally at the intersection of artistry, education, brand and product innovation further shaped the multidisciplinary approach that defines her work today.

 

After relocating to Amsterdam in 2018, Abby established a private clientele alongside her international career, working with clients including leading Dutch models, actresses, creatives and fashion designers.

 

Most recently, Abby was invited into a global corporate role for the second time in her career, joining the Global Education team at Keune Haircosmetics. Working across Global Education, Brand and Product Development, she collaborated closely with R&D, testing, education, marketing, social and creative teams, contributing to global product innovation, education development, trend direction, and producing international colour, care and styling global campaigns.

 

Now entering a new independent chapter, Abby is returning her focus to the two areas that have defined her career: creating exceptional hair colour and sharing her knowledge through education.