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Within the global market of hair colour, Abby Smith has made waves throughout the industry. A purveyor of hair colouring as an art form, she is recognised as one of the most technically talented artists in the game. Developing her own personalised, authentic colouring style for hair in all forms of creativity, she has become a consultant on creative projects for some of the world’s leading advertising groups and major hair product companies.

Celebrating 28 years in the industry, Abby's career has seen her in demand globally, particularly across Europe and the UK. Her work has been featured across the media spectrum, including countless global colour and care campaigns for Wella Professionals, System Professional and Authentic Beauty Concept. 

Throughout the last 12 years, Abby’s career experiences include 'Global Top Artist' level, touring and educating around Europe alongside British + Dutch Hairdressers of the Year. Individually, Abby has mentored globally for Master Colour Expert online and Trendvision Creative retreat for Wella Professionals. 


Her biggest accolades include collaboration with successful British and Australian Hairdresser of the Year collections and multiple 'Top 5' hair colourist recognitions in both the UK and The Netherlands. Abby also broke new ground by becoming the first colourist in the world to join the Wella Professionals Global Design Team in Geneva (by invitation), as Global Colour Specialist in 2017. Most recently, being voted as 'Top 100 Influential Hairdressers of 2021', globally and worked in the legendary 'Valonz' salon in Sydney, Australia.  


Based in Amsterdam since 2018, Abby’s clientele includes top Dutch models, actresses and fashion designers.

Whilst based in The Netherlands, Abby simultaneously launched her own education company ‘Abby Smith Colour Education’. Her innovative brand-neutral 'Colour Method' approach to hair colour education is truly unique within the industry.

Achieved by crafting her own set of 'The Rules' towards uniting cutting-edge trends, with simplified colour techniques and people-centred teaching methods. Proving true versatility as a colour educator, Abby operates in various environments, from manufacturer collaboration education, to bespoke in-salon education to online. 

Seeing a gap between client needs and current training content, her goal is to translate advanced social media imagery into simple and practical, time and cost-effective 'salon friendly' colour techniques to help update and inspire the skillset of emerging and experienced hairdressers with online webinars and personal mentoring, worldwide. In Abby's first year alone, she has benefited the careers of over a hundred young professionals and rising stars, globally. With ongoing demand and the growing momentum of her courses, Abby Smith’s colouring techniques and courses will help create a new standard within the industry.

Abby is now working freelance in Amsterdam at Mogeen along Hester Wernert-Rijn and pursuing her dream to launch her innovative education concept in Amsterdam and online in 2024.

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