Within the global market of hair colour, Abby Smith has made waves throughout the industry. A purveyor of hair colouring as an art form, she is recognised as one of the most technically talented artists in the game. Developing her own personalised, authentic colouring style to hair in all it's forms. Abby's has also been a consultant on creative projects for some of the world’s leading fashion brands, advertising groups and major hair product companies. Abby is Master Colour Expert and Global Top Artist for Wella Professionals.


Celebrating 26 years in the industry, Abby's career has seen her in demand globally, particularly across Europe and the UK. Her work has been featured across the media spectrum, including countless global colour and care campaigns for Wella Professionals and System Professional.


Abby broke new ground by becoming the first colourist in the world to join the Wella Professionals Global Design Team in Geneva (by invitation), as Global Colour Specialist. Since 2014, Abby consistently received multiple recognitions in the UK, The Netherlands and beyond. Including UK’s BHA and Creative Head awards ‘Top 5 Hair Colourist’ and Coiffure Awards ‘Top 10 Colourist’ (NL). Her most recent accolade was her being voted as 'Top 100 Influential Hairdressers of 2021', globally. 


Since 2018, Abby based herself in Amsterdam, where she maintained her own personal following of clientele. Colouring for some of the Netherland’s top models, actresses and fashion designers. It wasn’t long until she was headhunted by the Dutch powerhouse, Sjenkels, where she inspired and educated the staff of 20 salons as Global Colour Director and Technical Education Director. 


Whilst based in The Netherlands, Abby simultaneously launched her own education company ‘Abby Smith Colour Education’ sharing her colour experience and passion for hair colour, helping develop the next generation of colour professionals and update and inspire the skillset of experienced hairdressers. Seeing a gap between client needs and current training content, her goal is to fill the gap and help experienced professionals translate advanced social media imagery into simple and practical, time and cost-effective. 'salon friendly' colour techniques. 


Her innovative 'The Colour Method' approach to colour education is truly unique within the industry. Achieved by crafting her own set of 'The Rules' towards uniting cutting edge trends, with simplified colour techniques and people-centred teaching methods. Proving true versatility as a colour educator, Abby operates in various environments, from Wella educational studios, to bespoke in-salon education, to online webinars and personal mentoring, worldwide. 


In Abby's first year alone, she has benefited the careers of over a hundred young professionals and rising stars, globally. With on-going demand and the growing momentum of her courses, Abby Smith’s colouring techniques + courses will help create a new standard within the industry.


Abby now resides in her home country as a Colour Director and the globally renowned Valonz in Sydney after 18 years in Europe. Abby will be simultaneously persuing her freelance education brand and launching her 'Colour Method' education concept in Australia and online in early 2023.