Abby Smith is a visionary leader in the global hair colour industry, known for her forward-thinking approach and unparalleled ability to predict trends before they emerge. With 30 years of experience, she has built an impressive reputation across Europe and the UK, earning recognition as one of the top colourists in the world. Her dynamic energy, warm personality, and exceptional professionalism place her at the pinnacle of the industry.
As a true artist of hair colouring, Abby has developed a unique, personal style that blends creativity with technical expertise. Her innovative approach has led to her role as a consultant on creative projects and R&D for some of the world’s leading advertising agencies and hair care companies.
Abby’s work has been showcased globally, featuring in numerous high-profile colour and care campaigns for brands including Wella Professionals, System Professional, Schwarzkopf Professional, Authentic Beauty Concept and Keune Haircosmetics. Her trendsetting work has been integral to 10 global advertising and social media campaigns, where she collaborated with international ambassadors and artists to create iconic imagery and spearhead hair colour movements.
Throughout her career, Abby has achieved numerous accolades, including being named 'Global Top Artist' and touring Europe to educate alongside British and Dutch Hairdressers of the Year. She has also earned recognition with multiple 'Top 5' awards as a hair colourist in both the UK and the Netherlands, as well as being named Worldwide Colourist of the Year by Toni & Guy. In 2021, she was included in the Top 100 Influential Hairdressers list.
A groundbreaking moment in Abby’s career came in 2017, when she became the first colourist ever invited to join the Wella Professionals Global Design Team in Geneva as a Global Colour Specialist. After relocating to Amsterdam in 2018, she expanded her roster of high-profile clients, including top Dutch models, actresses, and fashion designers.
Currently based in Amsterdam, Abby now serves as the part of the highly acclaimed Global Education Team at Keune Haircosmetics, as the Global Customer, Brand and Product Educator where she works closely with the R&D team, testing team, education team, marketing and social media team on global colour, care, styling innovations, global campaigns and social media campaigns, continuing to shape the future of the industry.
